ENTREPRENEURSHIP

Detailed explanation-1: -Mass marketing is designing products and directing marketing activities to appeal to the whole market. An industrial market is composed of businesses that purchase items for use in the operation of the business, for resale, or for making other goods.

Detailed explanation-2: -Audience segmentation is the process of determining which consumer traits characterize a certain group, or segment of a given market. In mass marketing, marketers ignore audience segmentation in favor of reaching all consumers in a large market and appealing to them with a product that most people need or use.

Detailed explanation-3: -Psychographic segmentation divides people into groups based on their personality, lifestyle, social status, activities, interests, opinions, and attitudes. Psychographics is an excellent complement to demographics because they identify the motivations behind why people make particular choices.