ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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advertising mix
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public relations
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marketing mix
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promotional mix
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Detailed explanation-1: -What is a promotional mix? A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
Detailed explanation-2: -The marketing mix has been defined as the “set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
Detailed explanation-3: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.
Detailed explanation-4: -The marketing mix, also known as the four P’s of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.