ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Businesses that buy products to use in their operations; also called the business-to-business market (this can be abbreviated as b-to-b or b2b).
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consumer market
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business market
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target market
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Marketing mix
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Explanation:
Detailed explanation-1: -B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C). A B2B transaction is conducted between two companies, such as wholesalers and online retailers.
Detailed explanation-2: -What’s the difference between B2B ecommerce and B2C ecommerce? B2B stands for ‘business to business’ while B2C is ‘business to consumer’. B2B ecommerce utilises online platforms to sell products or services to other businesses. B2C ecommerce targets personal consumers.
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