ENTREPRENEURIAL MARKETING
MARKETING MIX
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
The following places/venues form Nike’s distribution strategy, arranged according to significance which one is the leading outlet?
|
|
Nike’s Official Online Store
|
|
|
Retailers
|
|
|
Niketown retail outlet stores
|
|
|
Personal Sales people
|
Explanation:
Detailed explanation-1: -Nike’s marketing tactic leverages the four Ps-product, price, promotion, and place. While these elements are fundamental in every marketing strategy, Nike understands how to gain an advantage. The brand uses a good combination of these components to lure more potential leads.
Detailed explanation-2: -In its distribution channels, Nike focuses on direct selling to the consumer with Nike Direct. Comparing Nike’s distribution channels, direct sales to the consumer provide higher margins than do sales to wholesalers.
There is 1 question to complete.