ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

MARKETING MIX

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Decide whether the following statements are true or false. The product, cost and wholesaler are used to help decide which channel of distribution to use.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Wholesale Distribution Explained Historically, relatively few manufacturers have sold their products directly to retailers or consumers. Wholesale distributors provide that liaison, buying large quantities of products from manufacturers, storing them and then supplying them to retailers and other businesses.

Detailed explanation-2: -A distribution channel is a network of businesses or intermediaries through which a good or service is purchased by the final buyer. Wholesalers, retailers, distributors, and the Internet are all examples of distribution channels.

Detailed explanation-3: -A direct channel of distribution. Is one where a company sells directly to the end consumer. For instance, an athletic apparel company who manufactures sports shoes and sells them through an e-commerce website or at their own retail store is employing a direct channel of distribution.

There is 1 question to complete.