ENTREPRENEURIAL MARKETING
MARKETING MIX
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketing utility refers to:
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Form utility
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Time utility
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Money utility
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Possession utility
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Technology utility
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Explanation:
Detailed explanation-1: -The utility of possession simply means the satisfaction a consumer feels from buying a product or service. For example, you can boost the possession utility by marketing a product”s many uses as a benefit.
Detailed explanation-2: -Possession. Possession utility is the idea that customers can gain value from a product simply by owning it. Once a customer has a product in their possession, they gain value by being able to use it in any way they want.
Detailed explanation-3: -Utility refers to the value or benefit a customer receives from the exchange, according to the University of Delaware. There are four types of utility: form, place, time and possession; together, they help to create customer satisfaction.
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