ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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General impression of a produce held by consumers (?)
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brand image
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brand
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product
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customer loyalty
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Explanation:
Detailed explanation-1: -It’s how the brand wants the customer to perceive it. Brand image, on the other hand, is how the customers actually perceive the brand. The company has less control over its image and always strive to align the brand image with the desired brand identity. Brand image is the customers’ perspective of the brand.
Detailed explanation-2: -Brand perception is the sum of a consumer’s feelings, experiences, and thoughts about a product or service. It’s what people believe a brand represents, rather than what a brand says it represents.
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