ENTREPRENEURSHIP

Detailed explanation-1: -Brand loyalty is when customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services. Not only do customers continue engaging and purchasing from the same brand, but they also associate positive feelings toward that brand.

Detailed explanation-2: -Oliver (1997) suggests a four-stage loyalty model proposing that loyalty consists of belief, affect, intentions, and action. Although this model has recently been subject to empirical examination, the issue of moderator variables has been largely neglected.

Detailed explanation-3: -Repeating purchases can show a customer’s loyalty toward a brand and may reduce the brand’s costs for acquiring new customers. There may also be opportunities for brands to establish long-term relationships with customers, ensuring they continue buying their goods or services.