ENTREPRENEURIAL MARKETING
MARKETING MIX
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Price
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Place
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Promotion
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Product
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Detailed explanation-1: -Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer. Indirect channels involve multiple intermediaries before the product ends up in the hands of the consumer.
Detailed explanation-2: -Producer-wholesaler-retailer-customer – This is regarded as the traditional stage of product distribution which flows from producer to wholesaler to distributor to retailer before finally reaching the consumer.
Detailed explanation-3: -Place marketing examples of distribution channels include retailers, wholesalers, distributors, and online platforms. Broadly, these examples are categorized into two main types; direct sales and intermediaries.