Karan had started the business of producing exclusive home decor items under the brand name Eleganza 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name Eleganza, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.

MARKETING MIX

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Karan had started the business of producing exclusive home decor items under the brand name ‘Eleganza’ 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name ‘Eleganza’, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.

A	Short and easy to pronounce, spell and remember
B	Reflects the functions of the product
C	Distinctive/easily identifiable
D	Distinctive/easily identifiable

Explanation:

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ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

MARKETING MIX