ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is a personal form of communication
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Sales Promotion
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Personal Selling
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Advertising
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Public Relation
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Explanation:
Detailed explanation-1: -Personal selling uses in-person interaction to sell products and services. This type of communication is carried out by sales representatives, who are the personal connection between a buyer and a company or a company’s products or services.
Detailed explanation-2: -Advertising is an impersonal form of communication. Personal selling is a personal form of communication.
Detailed explanation-3: -(ii) Two-way communication: Personal selling is a two-way personalised, verbal communication between a salesperson and the buyer that can visibly capture the moods, emotions, requirements or concerns of the potential buyer and accordingly persuade him/her to make a purchase.
There is 1 question to complete.