ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A computer manufacturer decides to open a chain of shops to sell products. The reason is:
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it is much cheaper to open and run a chain of shops
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existing shops were prepared to accept lower profit margins.
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the manufacturer wants to control the product marketing
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None of the above
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Explanation:
Detailed explanation-1: -Place (or Distribution) Place involves choosing the place where products are to be made available for sale. The primary motive of managing trade channels is to ensure that the product is readily available to the customer at the right time and place.
Detailed explanation-2: -The four Ps of marketing-product, price, place, promotion-are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.
There is 1 question to complete.