ENTREPRENEURSHIP

Detailed explanation-1: -Simply put, store atmosphere includes the physical characteristics of a retail store used to create an image to attract customers. It’s also known as atmospherics for short.

Detailed explanation-2: -What is In-Store Ambience? In the context of a retail store, ambience includes air quality, temperature, humidity, scent, cleanliness and noise, each of which has an impact on the way customers perceive the experience the brand wants to communicate.

Detailed explanation-3: -If a store has a good atmosphere, it can help differentiate its brand from its competitors and excite customers to shop. Therefore, it is crucial a retailer considers the role that in-store atmosphere can play in their success.

Detailed explanation-4: -(2000) store atmosphere is the major component of store image and can be defined as: “the dominant. sensory effect created by the store’s design, physical characteristics, and merchandise activities” (p. 203).