ENTREPRENEURSHIP

Detailed explanation-1: -Customer value marketing measures the value of a product or service and compares it to possible alternatives. This is to ascertain if the consumer has received sufficient value for their price for the product/service. Customer value marketing can be seen as an insight into the buyer’s remorse.

Detailed explanation-2: -Marketing aims to meet human needs by creating value. The marketer chooses the product features and services that will deliver value. The marketer chooses prices that will create value in exchange. The marketer chooses channels of distribution that create accessibility and convenience value.