ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

MARKETING MIX

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which is not part of the marketing mix (the 4Ps)?
A
Product
B
Person
C
Price
D
Promotion
Explanation: 

Detailed explanation-1: -The four Ps of marketing are Product, Price, Place and Promotion. Patience does not come under 4 Ps of marketing.

Detailed explanation-2: -What Are the 4 Ps of a Marketing Mix? The four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author E. Jerome McCarthy.1 It was published in the book entitled Basic Marketing: A Managerial Approach.

There is 1 question to complete.