ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the producer has many more firms to deal with
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the wholesaler’s profit will raise prices of the product
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the producer will have to make many more deliveries
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the producer will have to hold a higher level of stocks.
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Detailed explanation-1: -Wholesaler’s main aim is to sell goods to businesses or retailers and they sell it further. On the other hand, a retailer targets the audience is the final consumer and only sell goods only to them. These two business links are important mediators of the marketing channel.
Detailed explanation-2: -Direct-to-consumer sales refer to selling products directly to customers, bypassing any third-party business. Wholesaling refers to producers selling products in bulk to a retailer. The retailer essentially serves as the “middleman” in marketing and selling products for the manufacturer or brand.
Detailed explanation-3: -Farms selling directly to consumers have the advantage of setting their own price. Ideally the price should factor in all the costs of doing business, including inputs and labor, as well as a profit margin.