ENTREPRENEURIAL MARKETING
MARKETING MIX
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
One of the advantages of sales promotion is that it:
|
|
encourages consumers to buy the product more often
|
|
|
informs the public of a new product
|
|
|
allows the firm to lower the price
|
|
|
does not cost the firm anything, unlike advertising.
|
Explanation:
Detailed explanation-1: -Launch New Products: Sales promotions are effective in introducing new products by creating a need, and offering discounts and rewards. This boosts demand for the brand and encourages consumers to purchase name-brand products.
Detailed explanation-2: -Generates higher revenue. Provides communication opportunities. Creates target marketing or market segmentation. Creates word of mouth.
There is 1 question to complete.