ENTREPRENEURSHIP

Detailed explanation-1: -Positioning refers to the place an offering occupies in consumers’ minds on important attributes relative to competitive products.

Detailed explanation-2: -Position is the place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings. Positioning assumes that consumers compare products on the basis of important features.

Detailed explanation-3: -Customers develop opinions about companies and products. And the positioning of each in the mind of the customer always occurs in relation to the competition or the customer’s other alternatives (which may include doing nothing).

Detailed explanation-4: -What is Market Positioning? Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.