ENTREPRENEURSHIP

Detailed explanation-1: -The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.

Detailed explanation-2: -The four Ps-product, price, place, and promotion-are four key elements of marketing a product or service. These elements are considered part of a “marketing mix, ‘’ a combination of factors that a company controls when creating a marketing strategy.

Detailed explanation-3: -The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.