ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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If a product, such as an ice cream, is purchased frequently it is likely to be:
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distributed using personal selling
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distributed through many retail outlets
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sold directly from the factory to consumers
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distributed from producer to wholesaler direct to consumers
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Explanation:
Detailed explanation-1: -Place. In the marketing mix, the term “place” refers to the distribution of the product.
Detailed explanation-2: -Place: This element of the marketing mix involves choice of the place where products are to be displayed and made available to the consumers. It is concerned with decisions relating to the channels of distribution.
Detailed explanation-3: -Place (or Distribution) Place involves choosing the place where products are to be made available for sale. The primary motive of managing trade channels is to ensure that the product is readily available to the customer at the right time and place.
There is 1 question to complete.