ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics
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Psychographic segmentation
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benefit segmentation
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usage rate segmentation
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geodemographic segmentation
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Explanation:
Detailed explanation-1: -Market segmentation on the basis of personality, motives, lifestyles, and geodemographics. Demographics provide the skeleton, but psychographics add meat to the bones. Personality: Reflects a person’s traits, attitudes, and habits. Motives: Marketers might appeal to emotional, rational, or status motives, among others.
Detailed explanation-2: -Personality, motives, and lifestyles are bases of psychographic segmentation.
Detailed explanation-3: -The correct option is C) Psychographic segmentation It is correct because consumers’ personalities, motives, and lifestyles are based on their psychology. And a market segment based on psychological factors is called psychographic segmentation.
There is 1 question to complete.