ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -Meaning: While a consumer is the one who consumes goods or services and is the end-user, a customer is the one who actually buys it. A consumer can be a customer but the reverse is not true.
Detailed explanation-2: -Customer-one who is a recipient of services or products from a company or individual for money Costumer-one who designs or deals in costumes Interestingly, a costumer can have many customers!; -) Thank you!
Detailed explanation-3: -Consumers are defined as individuals or businesses that consume or use goods and services. Customers are the purchasers within the economy that buy goods and services, and they can exist as consumers or alone as customers.
Detailed explanation-4: -Customers and consumers have the same definition in product development and can be used interchangeably. False.