ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which term describes the combination of the 7 Ps of the marketing mix to form a cohesive marketing strategy?
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Marketing budgets
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Marketing segmentation
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Marketing objectives
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Marketing planning
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Explanation:
Detailed explanation-1: -Initially 4, these elements were Product, Price, Place and Promotion, which were later expanded by including People, Packaging and Process. These are now considered to be the “7 P’s” mix elements.
Detailed explanation-2: -The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly known as the four Ps: Product: The goods and/or services offered by a company to its customers.
Detailed explanation-3: -Price: The Most Important P in the Marketing Mix.
There is 1 question to complete.