ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

MARKETING MIX

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which describes a service
A
Tangible
B
Intangible
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Intangible products-travel, freight forwarding, insurance, repair, consulting, computer software, investment banking, brokerage, education, health care, accounting-can seldom be tried out, inspected, or tested in advance.

Detailed explanation-2: -Service Intangibility Example Examples of this would be a cosmetic surgery where the result of the surgery can’t be seen by the consumer before the surgery. Similarly, airline passengers have no guarantee for a good flying experience or safe arrival of their baggage before the journey.

There is 1 question to complete.