ENTREPRENEURIAL MARKETING
MARKETING MIX
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which describes a service
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Tangible
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Intangible
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Intangible products-travel, freight forwarding, insurance, repair, consulting, computer software, investment banking, brokerage, education, health care, accounting-can seldom be tried out, inspected, or tested in advance.
Detailed explanation-2: -Service Intangibility Example Examples of this would be a cosmetic surgery where the result of the surgery can’t be seen by the consumer before the surgery. Similarly, airline passengers have no guarantee for a good flying experience or safe arrival of their baggage before the journey.
There is 1 question to complete.