ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the Boston Matrix categories are being described here:a business unit that has low growth potential and a small market share.
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Star
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Cash Cow
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Problem Child/Question Mark
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Dog
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Explanation:
Detailed explanation-1: -A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.
Detailed explanation-2: -What’s is: A dog is a product or business unit with a low market share and in a low-growth market. It is one of the four categories of the BCG matrix apart from the star, cash cow, and question mark.
There is 1 question to complete.