ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following would form part of an integrated marketing mix for a luxury sports car manufacturer?
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Direct method of distribution and low price
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High quality product and high price
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Low price and heavy promotion
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High price and use of sales promotion
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Explanation:
Detailed explanation-1: -The marketing mix can be divided into four groups of variables commonly known as the four Ps: Product: The goods and/or services offered by a company to its customers. Price: The amount of money paid by customers to purchase the product.
Detailed explanation-2: -Marketing mix is known as the Four P’s of marketing, the marketing mix components are price, place, product, and promotion.
There is 1 question to complete.