ENTREPRENEURIAL MARKETING
MARKETING MIX
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which term best describes promotion?
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Related specifically to price reductions, such as 30% off an item in a sale
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Purely related to the advertising of the product
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Enhancing the career path of an employee by enabling them to undertaketasks with greater responsibility
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All the ways the business has to persuade customers to buy-branding, packaging, short-term offers
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Explanation:
Detailed explanation-1: -Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences-and usually, something that goes beyond what they expected.
Detailed explanation-2: -The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
Detailed explanation-3: -The goal of brand marketing is to build a brand’s value – and the company’s value as a result. The channels available for a brand marketing strategy are the same channels that companies can use for product marketing activities, such as digital, social, and paid search advertising.
There is 1 question to complete.