ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Coffee pods for Dolce Gusto coffee machine are relatively inexpensive, considering the price of the machine. The pricing strategy used for the pods as auxiliary products is:
|
|
Product bundle
|
|
|
Captive product pricing
|
|
|
Creative pricing
|
|
|
All of the options
|
Explanation:
Detailed explanation-1: -An example of competition-based pricing is analyzing competitors’ prices and then setting a similar but slightly lower price for one’s products.
Detailed explanation-2: -What are the 4 major pricing strategies? Value-based, competition-based, cost-plus, and dynamic pricing are all models that are used frequently, depending on the industry and business model in question.
There is 1 question to complete.