ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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involves selling a product at two or more prices:
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psychological pricing
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reference pricing
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segmented pricing
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None of the above
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Explanation:
Detailed explanation-1: -Segmented pricing involves selling a product or service at two or more prices, where the difference in prices is not based on differences in costs. For segmented pricing to be effective: Market must be segmentable. Segments must show different degrees of demand.
Detailed explanation-2: -Segmented pricing is used when a company sells a product at two or more prices even though the difference is not based on cost.
Detailed explanation-3: -A classic example of segmented based pricing is the ticket sales system of cinemas. Usually, cinemas have different prices for the same movie tickets for different people.
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