ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is not an objective of pricing strategy?
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Increase Sales
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Maximize Profit
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Discourage Competition
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Discourage Customers
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Explanation:
Detailed explanation-1: -Informing the masses about the product.
Detailed explanation-2: -Five main objectives of pricing are: (i) Achieving a Target Return on Investments (ii) Price Stability (iii) Achieving Market Share (iv) Prevention of Competition and (v) Increased Profits! Before determining the price of the product, targets of pricing should be clearly stated.
Detailed explanation-3: -Profits Related Objectives. The pivotal objective here is to draw in as much as money possible for your company. Sales Related Objectives. Competition Related Objectives. Customer Related Objectives. 16-Jul-2021
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