ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The extent to which the product’s price exceeds this new reference point would then be perceived as a second loss, which could be termed the ____
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perceived surcharge
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Perceived discount
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External reference price
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Dangling
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Explanation:
Detailed explanation-1: -Simply put, price segmentation is a whereby prices are differentiated based on willingness to pay. It is driven by the fact that price sensitivity can vary so much from customer to customer, from product to product, and in all the locations that they use your product..
Detailed explanation-2: -What are the 4 major pricing strategies? Value-based, competition-based, cost-plus, and dynamic pricing are all models that are used frequently, depending on the industry and business model in question.
There is 1 question to complete.