ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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These are the things needed to consider by the company except?
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The product’s stage in the life cycle.
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Importance in the company’s portfolio
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Market’s quantity sensitivity
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Behavior of costs with volume.
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Explanation:
Detailed explanation-1: -Price sensitivity is a concept in consumer behavior theory that reflects how changes in the prices of products affect the demand of consumers for the product. Price Sensitivity reflects the value consumers place on price and when a change occurs in the price of a product, their behavior towards the product changes.
Detailed explanation-2: -Product type. Reference price. Switching costs. Product uniqueness. Ease of comparison. Brand’s fairness. 22-Mar-2023
Detailed explanation-3: -Product Cost. The Utility and Demand. The extent of Competition in the market. Government and Legal Regulations. Pricing Objectives. Marketing Methods used.
There is 1 question to complete.