ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PRICING STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Three possible responses to low cost competitors are, except:
A
further differentiate the products and services
B
introduce a low-cost venture
C
higher the standards
D
reinvent a low cost player
Explanation: 

Detailed explanation-1: -Low-cost strategy emphasizes producing standardized products at a very low per-unit cost for consumers who are price sensitive [28]. According to Griffin [31], low-cost strategy is a strategy in which an organization attempts to gain a competitive advantage by reducing its costs below the costs of competing firms.

Detailed explanation-2: -Be Explicit. Provide Value and Customer Service. Raise Your Prices. Don’t Play the Game. Only Engage If You Must. Stress Your Core Differentiator. Stay Firm on Prices and Offer More Free Content. Separate Yourself as the Premium Offer. More items •13-Jan-2015

Detailed explanation-3: -become the low-cost supplier. develop differentiated, innovative products and services. target a niche: geography, industry, product/service. employ differentiated business methods and approaches. 30-Aug-2022

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