ENTREPRENEURIAL MARKETING
PRICING STRATEGIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Businesses can charge higher prices than competitors if they offer added value, such as personal attention, credit and warranties.
|
|
True
|
|
|
False
|
|
|
Either A or B
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -Premium Pricing For a business to charge an amount above that of the competition, the business must differentiate the product from those created by competitors.
Detailed explanation-2: -Penetration Pricing Strategy The penetration pricing strategy aims to draw customers by providing products and services at lower costs than rivals.
There is 1 question to complete.