..... gives recipients an incentive to respond by visiting a store or Web site, calling a toll-free number, returning a form or sending an email.

PROMOTION STRATEGIES

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

____ gives recipients an incentive to respond by visiting a store or Web site, calling a toll-free number, returning a form or sending an email.

A	Personal selling
B	Advertising
C	Telemarketing
D	Direct marketing

Explanation:

Detailed explanation-1: -Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.

Detailed explanation-2: -Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it.

Detailed explanation-3: -Direct marketing-It means to communicate directly with the target customers through telephone, mail or any other electronic means. Direct marketing allows a company to target more precisely a segment of customers and prospects with a sales message tailored to their specific needs and characteristics.

There is 1 question to complete.

ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

PROMOTION STRATEGIES