ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Promotion can be divided into two basic types. The two types are product promotion and ____
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target promotion
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direct promotion
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institutional promotion
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publicity promotion
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Explanation:
Detailed explanation-1: -There are seven promotional categories, namely direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships. Promotional marketing can be incredibly beneficial for long-term business success.
Detailed explanation-2: -There are three kinds of institutional promotion-public service, public relations, and patronage.
Detailed explanation-3: -A business uses product promotion to convince potential customers to buy its products instead of buying from a competitor. Institutional promotion is used by businesses to create a favorable image for themselves, as opposed to promoting specific products or services.
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