ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ include coupons, money-off promotions, competitions, product samples and point of purchase displays.
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Personal selling
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Sales promotion
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).
Detailed explanation-2: -Point of sale marketing (or POS advertising) is, specifically, a form of in-store promotion or marketing campaign that takes place at the point a transaction occurs, in order to increase the number of purchases.
There is 1 question to complete.