ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The general public in an attempt to increase store traffic
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Large retailers in order to convince the retailer to stock the product
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A mass audience rather than a targeted group of prospects and customers
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A targeted group of prospects and customers rather than to a mass audience
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Detailed explanation-1: -Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.
Detailed explanation-2: -Personal selling requires sales representatives to generate and maintain direct contact with prospects and customers. Direct contact like this can take the form of personal meetings, in-home demonstrations, e-mail and telephone correspondence. Personal selling is one of the most expensive forms of promotion.
Detailed explanation-3: -Direct marketing is a form of advertising that involves directly communicating a marketing message to a potential customer, usually through mail, email, telemarketing, or door-to-door visits. Examples of direct marketing include mail order catalogs, flyers, postcards, coupons, and door-to-door sales.
Detailed explanation-4: -Direct marketing is a form of marketing that uses one-to-one communication to reach a specific target market. It is the process of reaching out to specific individuals with promotional materials, such as email, phone calls or texts in order to persuade them to purchase a product or service.