ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ promotions do not directly sell a product. However, these activities do build goodwill to enhance a company’s reputation and foster a favorable image for the company.
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Product
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Institutional
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Public relations: building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events i.e. press releases, sponsorships, special events, Web pages, and etc.
Detailed explanation-2: -Public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups, and people it serves.
There is 1 question to complete.