ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The goals of promotional activities are summarized by the phrase for the acronym AIDA:
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First attract Anyone, then build Interest and Desire and finally ask for Answers.
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First attract Attention, then build Independence and Desire and finally ask for Action.
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First attract Attention, then build Interest and Desire and finally ask for Action.
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First attract Attention, then build Income and Desire and finally ask for Action.
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Explanation:
Detailed explanation-1: -As an acronym, AIDA breaks down into the steps required for successful marketing: Attention, Interest, Desire (or, in some variations, Decision) and Action. The AIDA marketing model is a cornerstone of modern marketing, to the extent that missing one step is thought to almost guarantee an unsuccessful result.
Detailed explanation-2: -AIDA is a copywriting acronym that stands for: Attract, or Attention. Interest. Desire. Action.
Detailed explanation-3: -The AIDA model is an acronym-it stands for attention, interest, desire and action. It is a model used in marketing that describes the steps a customer goes through in the process of purchasing a product.
There is 1 question to complete.