ENTREPRENEURSHIP

Detailed explanation-1: -A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products and draw (“pull”) consumers to the product. Pull marketing strategies revolve around getting consumers to want a particular product.

Detailed explanation-2: -Pull marketing is a strategy that focuses on increasing the number of consumers who want to buy a particular product. It often involves convincing a consumer to actively seek a product in order to get retailers to stock it. Brands that use pull marketing will reach out to consumers through a direct marketing campaign.

Detailed explanation-3: -Push policy refers to the development of processes that emanate from the company and go towards the market, while pull policy refers to processes that start from the market and go towards the company.