ENTREPRENEURSHIP

Detailed explanation-1: -Push marketing is a promotional strategy where businesses attempt to take their products to the customers. The term push stems from the idea that marketers are attempting to push their products at consumers.

Detailed explanation-2: -A pull promotional strategy also called a pull marketing strategy, is the opposite of a push strategy. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”).

Detailed explanation-3: -On the one hand, push advertising aims to push products towards specific customers, while pull advertising focuses on the right people at the right time. Push marketing, specifically, is a strategy managers use to promote their products to consumers.