ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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trade promotions
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advertising
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direct marketing
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product promotion
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Detailed explanation-1: -Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience. Two forms of direct marketing are printed by mail, or direct by e-mail. The goals of direct marketing are to generate sales or leads for sales representatives to pursue.
Detailed explanation-2: -A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets. Direct marketing X is a type of advertising directed to a targeted group of prospects rather than to a mass audience. Two forms are: Printed direct mail.
Detailed explanation-3: -Public relations (PR) activities help an organization to influence a target audience. Public relations campaigns try to influence general opinion and create a favorable public image for a person, organization, or a company, its products, or its policies.
Detailed explanation-4: -(a) Advertisement. (b)Personal Selling. (c) Publicity. (d) Sales Promotion.