ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Consumer demand ____ the product through the distribution channel by encouraging wholesalers and retailers to carry a product.
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Pushes
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Pulls
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Pull factor A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product: it brings the customer to the product-the customer is motivated to buy it.
Detailed explanation-2: -Push marketing is a promotional strategy in which marketers take their products to where target audiences are. Pull marketing is just the opposite-customers look for products that fit their needs and the companies selling them make sure that their products are discoverable.
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