ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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product promotion
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trade promotions
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public relations
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promotional mix
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Detailed explanation-1: -Public relations (PR) manages the release and spread of publicity from a firm or individual to the public to influence their opinions, attitudes or behaviours. PR aims to build and maintain relationships with stakeholders and those who influence the target audience to enhance the public reputation.
Detailed explanation-2: -A target audience is the group of people who are most likely to be interested in your product, service, charity or campaign. They are the people who will connect with your cause, buy-in to your brand and care about what you are selling, or how the service you provide can impact their lives.
Detailed explanation-3: -The Purpose of Public Relations Build and maintain a positive image. Inform target audiences about positive associations with a product, service, brand, or organization. Maintain good relationships with influencers-the people who strongly influence the opinions of target audiences.