ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
A Shadrach’s Coffee punch card that allows customers to receive their 8th purchase for free is an example of what?
|
|
coupon
|
|
|
point of purchase display
|
|
|
loyalty marketing program
|
|
|
short-term price reduction
|
Explanation:
Detailed explanation-1: -Subway’s ‘My Way Rewards Program’ is a prime example of a QSR loyalty program. The goal of the program was to offer a more personalized discount system to Subway customers. With 28, 000 participating restaurants, it’s one of the widest-reaching loyalty programs in the world.
Detailed explanation-2: -Tiered loyalty program Examples include loyalty programs from Hilton or American Airlines, which offer free sign-ups and encourage customers to continue to purchase from them. As customers make more purchases, they can move to higher tiers and gain more rewards over time.
There is 1 question to complete.