ENTREPRENEURSHIP

Detailed explanation-1: -Sales promotion consists of all marketing activities–other than personal selling, advertising, and public relations-that stimulate consumer purchasing and dealer effectiveness. Sales promotion is generally a short-run tool used to stimulation immediate increases in demand.

Detailed explanation-2: -Sales promotion X represents all marketing activities–other than personal selling, advertising, and public relations–that are used to stimulate purchasing and sales.

Detailed explanation-3: -3. Sales Promotion: The marketing activities other than advertising, publicity and personal selling are known as sales promotion.

Detailed explanation-4: -J. Stanton:-sales promotion as all those activities other than advertising, personal selling, public relations and publicity that are intended to stimulate customer demand and improve the marketing performance of sellers.