ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which form of promotion is non-personal and one way communication?
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personal selling
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direct marketing
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advertising
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None of the above
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Explanation:
Detailed explanation-1: -Advertising is any form of impersonal (one-way) paid communication in which the company is identified.
Detailed explanation-2: -Advertising is a paid form of non-personal communication about an organization, good, service, or idea, by an identified sponsor. Advertising can be done by mass media including TV, radio, and magazines.
Detailed explanation-3: -Publicity is the form of public relations that entails nonpersonal communication passed on via various media but not paid for an identified sponsor.
There is 1 question to complete.