ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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False
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True
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Either A or B
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None of the above
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Detailed explanation-1: -PR, or public relations, is the process of managing the spread of information between a company and the public. This can be done through PR releases, social media, and other forms of communication. By using PR media, you can create a positive image for your business and reach new customers.
Detailed explanation-2: -Positive publicity is what PR does. It’s acquiring positive attention through various means, leading more people to becoming familiar with who you are and what you do. It’s building credibility through positive visibility–which is priceless in business. Public relations is what the agencies call it.
Detailed explanation-3: -When bad publicity is incongruent with an established good brand reputation, the results will probably not be favorable. Yet when a company (or individual) has a reputation for being a “bad ass” or a “disruptor” of sorts, negative publicity can help burnish their “disruptive” reputation.