ENTREPRENEURSHIP

Detailed explanation-1: -The major decisions that need to be made when designing the sales-promotion programme relate to the timing of the promotion and how long this tool is to be used. Also important are the size of incentive, rules for eligibility and, of course, the overall budget for the promotion.

Detailed explanation-2: -Personal selling is the most effective form of promotion. The salesperson can convince the buyer by demonstrating the use of the product. He can also make changes in the product or the offer according to the needs of the customer.

Detailed explanation-3: -The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called a: pull strategy.